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Why Chinese Audiences Dont Care About Star Wars, According To Rogue Ones Donnie Yen
As far as major film franchises go, there are none quite as massively popular as Star Wars. George Lucas' colorful and beloved world has been passed down across the generations, resulting in a massive fanbase that is all too happy to shell out money with each new release. And while the galaxy far, far away is woven into American pop culture, it doesn't carry the same weight internationally. The China market, which has become a saving grace for many blockbusters, is thoroughly disinterested in the Star Wars franchise, despite it being just about the biggest property in the world. Rogue One actor Donnie Yen is from Honk Kong, and recently spoke to the disconnection between Chinese audiences and the Star Wars franchise as a whole:
Chinese audiences didn't grow up with Star Wars culture so, unfortunately, it didn't work. Marvel is a lot easier to understand. Star Wars, there's a whole universe out there. Marvel, from the costumes, to the music, to the idols, to the stars, it's much easier to close the gap between the film itself and the audience.
Sometimes show business is just about public opinion and word of mouth. And without decades of Star Wars installments and phrases like "I am your father" being repeated ad nauseam, it's hard to get the Chinese audience excited about the series we know so well.
Donnie Yen's comments to JoBlo get to the heart of the problem, and Star Wars' lack of significant performance in the Eastern market. While Star Wars has consistently broken records and dominated at the box office since it returned to theaters with The Force Awakens, Chinese audiences aren't flocking to the theaters. And although Lucasfilm has pulled out all the stops with bold marketing choices, the money simply isn't there.
This can be especially seen with Rian Johnson's Star Wars: The Last Jedi. The subversive sequel may have divided fans, but Chinese audiences were largely unenthused. The Last Jedi lost at the box office in its opening weekend in China, and only a month later, there were almost no more theaters showing it. In fact, Jurassic World: Fallen Kingdom made the same amount of gross with its opening weekend in China than The Last Jedi's entire haul.
While the Chinese market hasn't been a friend to the galaxy far, far away, there are plenty of movies that have found a saving grace with eastern audiences. One major example is 2016's Warcraft. While it had a disappointing box office performance in America, it resonated with Chinese moviegoers, and the flick made a insane $145 million in four days. The Rock's recent action movie Skyscraper was also saved from box office disaster in China, as it made $75 million during its opening weekend.
The next installment in the Star Wars franchise is J.J. Abrams' untitled sequel Episode IX on December 20th 2019. In the meantime, check out our 2018 release list to plan your next trip to the movies.
Donnie Yen also has another theory as to why Star Wars and other American films don't do as well in China and it has to do with studying. China likes to make movies quick, efficiently, and cheap
Why 'Star Wars' Are Struggling at the Box Office in China
According to Rogue One: A Star Wars Story star Donnie Yen, the reason Star Wars films have significantly under-performed in China is that Chinese audiences didn't grow up with the Star Wars franchise. "Yeah, and that's unfortunate," said Yen in an interview with JoBlo while promoting his upcoming film Big Brother.
Rogue One's Donnie Yen on Why Chinese Audiences Don't Care
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Rogue One's Donnie Yen on Why Chinese Audiences Don't Care About Star Wars By Nico Parungo | More Articles Comic Book Fan and Lazy Gamer August 03, 2018 10:07 AM
Donnie Yen Explains Why 'Star Wars' Films Don't Do Well In
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Why Chinese Audiences Don't Care About Star Wars, According
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Donnie Yen's comments to JoBlo get to the heart of the problem, and Star Wars' lack of significant performance in the Eastern market. While Star Wars has consistently broken records and dominated at the box office since it returned to theaters with The Force Awakens , Chinese audiences aren't flocking to the theaters.
Why Chinese Audiences Don't Care About Star Wars, According
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Why Chinese Audiences Don't Care About Star Wars, According To Rogue One's Donnie Yen August 2, 2018 admin 0 Rogue One actor Donnie Yen is from Honk Kong, and recently spoke to the disconnection between Chinese audiences and the Star Wars franchise.
Why Star Wars Doesn't Work In China, According To Donnie Yen
According to Rogue One: A Star Wars Story star Donnie Yen, the reason Star Wars films have significantly under-performed in China is that Chinese audiences didn't grow up with the Star Wars franchise. "Yeah, and that's unfortunate," said Yen in an interview with JoBlo while promoting his upcoming film Big Brother.
Donnie Yen Knows Why Star Wars Bombed in China
Rogue One: A Star Wars Story actor Donnie Yen talks about why Star Wars films don't perform well in China. The last Star Wars film, The Last Jedi, was pulled from all Chinese theaters after just two weeks following its release.
Rogue One's Donnie Yen Explains Why Star Wars - cbr.com
Actor Donnie Yen has some thoughts on why 'Star Wars' film don't perform well in China. Yen, who appeared in 'Rogue One', says, "Chinese audiences didn't grow up with Star Wars
Rogue One's Donnie Yen Explains Why Star Wars Doesn't Work in
Why 'Star Wars' Movies Are Bombing at the Chinese Box Office, According to 'Rogue One' Star Donnie Yen "The Last Jedi" was such a box office failure in China that it was pulled from
Why Chinese Audiences Don't Care About Star Wars, According
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