WATCH BOX OFFICE MOVIES FOR FREE
Why Solo Underperformed At The Box Office
After its second weekend in release, there can be no argument to the contrary; Solo: A Star Wars Story is a financial disappointment. The spinoff origin story has not only failed to live up to either early expectations or the standards set by its predecessors, and as a result, it is now on track to lose money for Disney. Up until now Star Wars had seemed unstoppable. Beyond just the saga films, Rogue One proved the viability of other stories set in a galaxy far, far away. But Solo proves that Star Wars isn't quite the Teflon franchise we assumed it to be.
With an underperformance of this magnitude, it is natural to take a look at what exactly went wrong that led to such a massive disappointment. Star Wars will be fine, if it survived the prequels it can survive this, but it is still a useful exercise to evaluate why Solo: A Star Wars Story underperformed to better understand how different choices can be made next time to avoid this kind of letdown happening again.
The reality is that Solo's performance is almost certainly more complex than any one thing or any six, but there are some obvious culprits that may have led to Solo: A Star Wars Story failing to take off at the box office. Here are some theories as to why the new movie from Lucasfilm and Disney underperformed.
Production ProblemsIt is tough to quantify, but generally speaking I don't think the wider public is as tuned in to the reshoots and behind-the-scenes production problems of most movies as the people who follow this industry. However, the production problems on Solo: A Star Wars Story were many and they were well publicized and were accompanied by a great deal of hand-wringing by the fans. It's hard to imagine that at least some of that didn't make its way through cultural osmosis to the average Star Wars fan. From the directors being fired not long before production on Solo was set to finish to the rumors about Alden Ehrenreich's acting, there were a lot of concerns heading into this movie. Ron Howard came in and with great efficiency reshot a lot of the film, but despite his resume, the very fact that so much had to be reshot set off alarm bells. Audiences may not have seen a fire, but there was certainly a lot of smoke.
The Release DateEver since Disney brought Star Wars back, it has been trying to return the franchise to its traditional May release date. The Last Jedi and Episode IX were both set to release in May before being pushed back to the holiday season. Still, Disney seemed determined to put Star Wars back at the start of summer by the Han Solo movie started coming together, perhaps because of some hope it could reignite a tradition that ended back in 2005? Solo: A Star Wars Story finally saw the franchise return to its ancestral stomping grounds and proved that perhaps its best to let the past die. It has been over a decade since Revenge of the Sith, and people now consider December to be Star Wars season. There is also the fact that Memorial Day weekend isn't necessarily the most fertile ground anymore, with recent releases like Baywatch and Pirates of the Caribbean: Dead Men Tell No Tales also losing ground on that weekend.
CompetitionNot long ago the very notion that any film could be competition for Star Wars was absurd. When Star Wars plants its flag on a release date other films scatter like rats. Solo: A Star Wars Story was given a pretty wide berth after its release; then again, two huge comic book films preceded it. The biggest film of the year, Avengers: Infinity War, came out less than a month before Solo. Then, Deadpool 2 came out a week before. Simply put, audiences had probably been to the movies more than they usually do in the span of a month and may not have had the money or the inclination to go to the theater again so soon. Maybe if Solo had been released between these before them, or even a few weeks after, things might have been different. Instead, audiences were asked to shell out for another movie night. The crowded blockbuster season cannibalizes itself and like a porg on the spit, Solo: A Star Wars Story wasn't at the top of the food chain.
Star Wars Fatigue?I personally don't think that audiences are tired of or bored with Star Wars only a few years after the franchise's return. However, Star Wars isn't Marvel, and perhaps it isn't well-suited to coming out with such frequency. Star Wars: The Last Jedi came out just five months prior to Solo: A Star Wars Story. Maybe audiences hadn't built up that anticipation for another Star Wars movie that makes this franchise feel special. There is fun to be had with the film if you give it a chance, but Solo's reviews were merely okay and didn't compel audiences to rush out to theaters, either. If you just saw a Star Wars movie and you heard lukewarm things about this one, maybe you are the person who decides to skip the flick entirely and wait for home video. People don't like to part with their money for something that isn't a sure thing. It's possible that the OK reviews held more weight because of Solo's proximity to another Star Wars film.
A New Han SoloA Han Solo by any other name than Harrison Ford may not be as sweet at the box office. There is a question of whether or not people were even asking for the story of young Han Solo. It is also quite possible that a lot of people simply weren't interested in a Han Solo movie that didn't star Harrison Ford (a possible teaching moment should a young Indiana Jones be in our future). Far from an indictment of Alden Ehrenreich's performance, he simply had an impossible task. Anyone taking on one of the most iconic roles in cinematic history made famous by one of the biggest movie stars ever was bound to come up short. Rogue One didn't suffer this problem because it featured new characters in a familiar setting. Solo: A Star Wars Story attempted to use the audience's love of Han Solo to sell itself, perhaps without realizing just how much that love is tied in with Harrison Ford and his performance.
The MarketingSpeaking of selling the movie, over at Deadline, one media analyst cites the marketing as Solo's biggest problem and he has a point. We didn't see anything from Solo: A Star Wars Story until the Super Bowl. At that point, the film was less than five months from its release. The next full trailer didn't premiere until April. That isn't a ton of time to get the message out. Rogue One: A Star Wars Story had a full year to show people that it wasn't Episode VIII. The trailers, posters and other marketing were also fairly lackluster. Sure, Donald Glover's Lando looked awesome, but the marketing had to sell what Solo was, and why we needed to see it as fans, not to mention sell on the different guy playing Han Solo. That's a tall task in a limited period of time and nothing short of incredible marketing would do. There is also the fact that the marketing seemed to be focusing on the cast of characters and downplaying the guy whose name is in the title, which seemed to be an Amidala-esque vote of no confidence.
The events of Avengers: Infinity War changed the Marvel Cinematic Universe in some big ways and left fans wondering how its heroes can possibly recover. Here's everything we know about Avengers
Perhaps one of the most famous names attached to the next potential James Bond has been Idris Elba. A fixture of British television, thanks to the BBC's Luther, as well as an actor who's been in films far and wide, his is a name that's still hotly debated as next in line for a franchise martini.
10 Actors Who May Be the Next James Bond - The Cheat Sheet
Ant-Man And The Wasp's Quantum Realm: What We Know So Far . 16 minutes ago. When Ant-Man came out in 2015, it was presented as a smaller, heist-driven movie that followed the game-changing events of Avengers: Age of Ultron from a few months earlier.
Walton Goggins Joins 'Ant-Man and the Wasp'; Here's What We
The Godzilla theory is an especially fun one as November 3 marked the anniversary of the wide release of the original Godzilla movie in Japan, and is recognized in the island nation as the character's birthday. Perhaps he took the opportunity of the anniversary to reward himself with a little snack.
A Japanese island disappeared and the internet is definitely
Avengers: Infinity War suffers from a huge plot hole - Polygon
'Welcome to Marwen': Robert Zemeckis, Steve Carell bring dolls to life in inspirational film So it's no surprise he came up with a way to tell the real-life story of Mark Hogancamp -a
Steve Carell and Robert Zemeckis dig deep about 'Welcome to
Godzilla: King Of The Monsters Trailer Is Intense And Filled
Ottman and Burton are sharing the script for Fear The Beast now for fun as the 19-year X-Men saga comes to an end with last weekend's Dark Phoenix. Both note this was still an early draft, and
Dark Phoenix | next X-Men film review, plot, trailer and cast
The 10 Best Jennifer Lawrence Movies, Ranked
Crazy Rich Asians author Kevin Kwan travels to Paris to meet the Asian style icons who are shaking up the staid world of couture. 'Crazy Rich Asians' star Constance Wu on her game changing
Ant-Man And The Wasp's Peyton Reed Discusses The New Easter Egg Hidden In The Quantum Realm . 5 minutes ago. SPOILER WARNING: The following article contains massive spoilers for Ant-Man And The Wasp.
Peyton Reed Discusses What Happened To Janet In The Quantum Realm
It seems impossible to think of now, but the MCU's version of King T'Challa, better known as the superhero Black Panther, almost didn't have that amazing Wakandan accent. But, it sounds like we have star Chadwick Boseman to thank for the filmmakers coming to the right decision.
Black Panther's Chadwick Boseman Fought For The Wakandan Accent
Spoilers and theories are popping up all over the internet ahead of the X-Men: Dark Phoenix release after a trailer of the film was released that depicts what many think is Jean Grey (play by Sophie Turner) putting a big-time hurting on Magneto. A hurting that supposedly kills off the metal-bending mega mutant for good.
Mystique Dies In Dark Phoenix: All The Evidence | ScreenRant
"Avengers: Infinity War" is the fastest film to hit the $1 billion mark ever. Now the question is, can it become the first summer movie to reach $2 billion?
Avengers: Infinity War - Wikipedia
The world of fandom is still mourning the passing of Marvel Comics icon Stan Lee, who died Monday in Los Angeles at the age of 95. It's only been a few days, but because of his massive impact on pop Stan Lee's next cameo will be in Ralph Breaks the Internet, but he didn't get to see it Stan Lee's next cameo will be in Ralph Breaks the Internet
Stan Lee Died Before Seeing His Cameo in 'Ralph Breaks the
watch movie online with friends
uri full movie online watch online
best site to watch movie online free
watch movie online in india
watch movie online long distance
watch movie online hd hindi
where can i watch movie online for free
bharat ane nenu watch movie online
watch movie online quora
watch online movie x-men apocalypse in hindi
kolamavu kokila watch movie online
watch movie online querelle
watch this is it movie online free streaming
best site to watch movie online bollywood
x+y watch movie online
simba movie watch online
watch movie online zombies
john tucker must die watch movie online
watch movie online your name
bollywood watch movie online
how to watch uri movie online
when should i watch the sword art online movie
watch movie online dubbed in hindi
watch i do i did full movie free online
worst woman korean movie watch online eng sub
how to watch stree movie online
tumhari sulu watch movie online
watch movie online qarib qarib single
robot 2.0 watch movie online
watch movie online how to train your dragon 3
watch movie online iphone
everything everything watch movie online
baaghi 2 full movie watch in online
who malayalam movie watch online
six x watch movie online
nene raju nene mantri watch movie online
i don't know how she does it watch movie online
watch movie online best site
fukrey returns full watch movie online
watch movie online free
watch movie online pakistani
watch movie online youtube
watch movie online khiladi 786
watch movie zootopia online free
padmavati watch movie online
ye re ye re paisa watch movie online
zombieland watch movie online
watch movie online xmovies8
uri the surgical strike watch movie online
dhadak watch movie online dailymotion
watch movie online up
watch movie online mobile
watch movie online china
the kid who would be king full movie in hindi watch online
top gun watch movie online free
unfaithful watch movie online free
oru kuppai kathai watch movie online
watch movie online shaadi mein zaroor aana
aravinda sametha watch movie online
watch movie online wonder
watch movie online twilight
arjun reddy watch movie online
can you watch movie online for free
watch movie online queen
watch online movie xfilmywap
watch movie online udta punjab
watch movie online app
watch movie online veronica
dil junglee watch movie online
free watch movie online streaming
bareilly ki barfi watch movie online
best app to watch movie online
race 3 watch movie online
watch movie online streaming free hd
gully boy watch movie online
ittefaq watch movie online
qismat watch movie online free
when no one would listen watch movie online
hello guru prema kosame watch movie online
watch movie online vadhaiyan ji vadhaiyan
watch movie online yts
watch movie romeo must die online free
quantum of solace watch movie online
watch movie online bollywood hd
padman watch movie online
where to watch hindi movie online
kgf watch movie online
watch movie online qismat
watch movie online paid
mahanati watch movie online
taxiwala watch movie online
yevade subramanyam watch movie online
watch movie zero online free
the show must go on korean movie watch online
watch movie online love
hello watch movie online
hindi watch movie online
thugs of hindostan watch movie online
online watch movie online
unbreakable watch movie online
watch movie online with someone
til death do us part watch movie online
watch movie online uri the surgical strike
#WatchMoviesOnline #weekendmovies #thatsofetch #Marathi #Cookery #Movies #gettogether #filmreview #movienightlive #live #online #onj #newmovies #canada #thrillflix #featurefilm #slumberparty #gregoryblair #watchtogether #hollywood #JohnSingleton #billoberst #greaselightning #mothersday #MyDeshFilmidesh #shugabanmedia #LuciferNetflix #nollywoodactor #tgif #movies #movie #dance #dannytrejo #invite #newnollywoodmovies #weddings #mothersdaygifts #fridayspecial #nollywoodactress #social #watchmoviesonline #deadly #usa #MarathiMovies #Cast #musicals #newnollywoodmovie #teencomedy #cya #film
0 comments:
Post a Comment